Product innovation

Product innovation is crucial to the success of our Co-operative and a key priority for our business.


As part of our focus on innovation, we work closely with both our customers and consumers to ensure that the products we develop meet their needs.

Innovation is a key priority for our business. The development of new products that delight consumers and customers is critical for value creation and the long-term success of the co-operative.

Our commitment to innovation means that we are focused on developing leading products across all of our categories, informed by thorough research and deep consumer insight.

Dedicated teams of functional experts in areas such as marketing, food science, packaging technology, nutrition, manufacturing and engineering ensure that the products we develop and produce consistently meet or exceed the expectations of those who buy and consume them.

Innovation is imperative across all parts of our business, including Retail, Food Service, Ingredients and Nutritionals, both in Australia and in international markets.